At some point or another, we all have come across various commercial designs which are boring, bland, or just absolute crap. Here are few tricks and tips to avoid the stale commercial design –
Balance is important in any design or layout, as it brings out a meaning in any design and it helps the customer to check out all the areas completely seamlessly. Your basic concept of balance includes radial, asymmetrical, and symmetrical balance.
Colour has a lot of power to control the viewer mind and how he interprets the remaining information in the design.
As a designer, make sure that your design doesn’t lack communication. Your design should give you enough room for artistic aspects so that is doesn’t oppress readable content.
You should remember the aim of your commercial design. If your design is concentrated on advertising a particular event or a product, make sure the most relevant piece of information is the easiest to find in the design or the layout. It is necessary to have a design that viewers can easily navigate through.
When it comes to designing a commercial place choosing fonts is as important as choosing a colour scheme. The right font is essential to build the mood and atmosphere of your layout.